J.M. Weston Launches Vintage Shoe Range


BEST FOOT FORWARD: J.M. Weston is getting into upcycling. The French shoe brand is launching a secondhand offer on Wednesday at three boutiques in France and Japan: its flagship on the Avenue des Champs-Elysées and its store on Rue Saint-Honoré in Paris, and its Aoyama unit in Tokyo. Olivier Saillard, artistic, image and culture director of J.M. Weston, is marking the launch with a series of performances during Men’s Fashion Week in Paris at the Saint-Honoré boutique, which has received a vintage makeover for the occasion. At the inaugural event on Tuesday, an eclectic group of male and female models paraded in one-off customized pairs, many of which had been christened with fictitious fashion monikers: Ralph Simons, Virginia Bloh/Virgile About, John des Garçons and Hedi Saint Dior, among others. A model at the Weston Vintage performance.  Courtesy/Virgile Guinard To a live piano soundtrack, Saillard recited Dadaist poems to present the shoes, which were perforated, paint-splattered and adorned with oversize tassels. Prices range from 900 euros for Saillard’s own Golf brogues to 5,500 euros for the Bartin Malanciaga shoe, which features a pompom made of tassels on the front. Regular pairs will retail for roughly half their original price: 330 euros for a Moccasin 180 pair, and up

Follow WWD on Twitter or become a fan on Facebook.